DRAFT 15 May 2009
Millions of Formula One™ fans watching the Monaco Grand Prix this weekend will see something new – a beautiful MARTINI® Girl looking down on the F1 cars as they race through the streets of the Principality. MARTINI® is introducing an innovation in track signage just before the Portier corner (turn 7) featuring the iconic MARTINI® Ball and Bar logo and MARTINI® Racing girl Jessiqa.
MARTINI® Racing, the longest serving lifestyle sponsor in motorsport, is also adding a touch of glamour to the Monaco grid, by supplying the official MARTINI® grid girls for the 67th Monaco Grand Prix. On Friday 22 May MARTINI® will also sponsor, for the third consecutive year, Amber Fashion in aid of the Elton John Aids Foundation.
“Monaco is a special weekend for MARTINI®. The French Riviera in May with the Cannes Film Festival and the Monaco GP is a very busy time for MARTINI®. We have chosen the most glamorous race on the calendar to launch our innovative and eye-catching new track signage featuring our stunning MARTINI® Girl. We hope everyone watching likes it, maybe the drivers too!” said Vincent Huinck, MARTINI® Global Marketing Manager.
Jessiqa follows in a long tradition of MARTINI® Girls, which includes Desperate Housewives star Nicollette Sheridan, OSCAR® winning actress Charlize Theron and model Lisa Snowdon. Jessiqa starred in an exclusive, racing inspired, photo shoot shot on location in Los Angeles in April 2009.
“Being a MARTINI® girl is such an incredible opportunity. This is my first visit to Monaco and to see my image on the billboard is awesome. It is such a privilege to follow in the footsteps of some amazing actresses and models. I am really looking forward to the weekend; the glamour, the excitement, the parties and the beautiful MARTINI® drinks,“ said Jessiqa.
